Recent Posts

  • Google PageRank Explained

    Posted July 8, 2012 By in Photographers SEO With | No Comments

    Google ranks all websites, and webpages that it has indexed. It does this on a scale of N/A to 10. If your website has no rank at all, its classed as N/A, then there is 0, 1, 2 all the way up to 10. 10 is the highest page rank, and this goes to the most influential webpages. To give you an idea, at the time of writing this, Facebook has a pagerank of 9, whilst this website has 1.

    Whilst Google may update its pagerank on a regular frequency, it is only updated to the end user about once every 3 months. Google does this to stop people learning how its ranking system works, and then ‘reverse engineering’ the process, so they can get their website a rank higher than they deserve.

    Some people get really hung up on pagerank, and think if they can get a PR4 site, their life will be complete, they will marry a beautiful person, make loads of money and be at the top of every possible search term for their sites. Sadly, this isn’t true. Pagerank is just Googles way of ranking your site, and has very little, if any, affect on your position within the search results.

    PageRank Factors:

    No one knows quite how Google calculates pagerank. There are many myths and theories around, and some people believe the old method of ‘number of backlinks’. Unfortunately, this is no longer true, and there are many more factors included, rather than it just being about backlinks.

    If you sign up for a webmasters account, or have Google analytics, you are giving Google loads of information about your sites, and what your visitors are doing. This includes;

    How many visitors your getting
    How long they spend on your site
    How many pages they view

    Google also looks at who is talking about your site, how many links you have and where they come from, social networks, age of domain, and lots more and tries to work out how influential your site is. This all goes into a complicated maths formula (we presume, as no one really knows) and this then out puts what your page rank should be.

    Site or page?

    When people say, ‘my website has a PR of 4’, what they really mean is ‘My home page has a PR of 4’. The PR is assigned to a webpage, and not a website. Go onto any website, and (normally) the home page has the highest page rank. They may then be pages within the site with a slightly lower page rank, and some pages of that site that have no page rank at all. This is perfectly common, but it is incredible rare for an entire website to have exactly the same pagerank, when you get above 1.

    if your buying a domain with a high pagerank, be careful. You need to be sure that that (unless your buying the site content as well), you fill it with well researched, unique and influential content, or the page rank will be lost at the next update.

     

     

  • 3 Off Site SEO Tips

    Posted July 3, 2012 By in SEO Hints and Tips With | No Comments

    If you have spent a vast amount of time optimising your website, with everything correct on the page, its then time to move on and think about what should happen ‘off site’. This can be confusing, as there is so much you could do, but here we will cover 3 simple methods to help you.

    It has been said that 30% of SEO is on your website and 70% off your website. I’m to sure how true this is, but we can be certain that off site SEO plays a major part in your rankings in the search engines.

    Off site SEO can also be called ‘Link Building’ as this is what we are trying to do. The best kinds of links to have are one way links. This is where another website links to yours, but you don’t link back to it from your own site.
    In the past it was recomended to have ‘reciprocal’ links. This is where you link to someone, and they link back. Or links wheels (site 1 links to site 2, site 2 links to site 3 and site 3 links to site 1). Times have now changed and the value of these systems are lower than what they previously were.

    So how can we start building backlinks? It’s not an easy task but it’s definitely worth doing, and doing well. Here are some off-page SEO tips:

    Tip No.1 Article Marketing

    Alot of people get scared when this is mentioned, and wonder where do they start. Well its really quite easy.
    Start of by writing 500 to 750 words about your chosen subject. Stuck for ideas of how it should be worded? Read this blog post, it could be used as an article, but decided to make a blog post instead.

    Next, go to one of the main article submission websites (ezine for example), and sign up for an account. Submit your article, and sit back and wait. Except, don’t sit back and wait, write another, and another, and another and keep going. Don’t stop with just one article.

    If your lucky these articles will be picked up by people and syndicated around the web. This may take some time to happen.

    When submitting an article, remember to make full use of the resource box. This can contain a link back to your website, as many article sites don’t allow you to place links in the text of the article.

    Tip No.2 Forum Participation

    There are many forums about, and cover virtually every subject matter. Join a few that are relevant to your industry, and start joining the conversation.

    Many forum let you have a signature. This is what appears in the posts you write, at the bottom. In this you can place a link back to your website. If you know how to code this in (different forums have different codes), you can have the anchor text (the part that is clicked) as one of your main keywords. It may also bring you in more customers as people start to learn what it is you do.

    Tip No.3 Blogging

    Blogs are great! If your main website is built on a blogging software like WordPress, or you main site is HTML, and you get a free blogger blog, it dosen’t matter. The important thing is to keep posting new, relevant and unique content, as often as you can. We recommend that if you have a blog, you submit to it at least once a week.

    If your feeling brave, you can have more than one blog. There are many companies online now that offer these free blogs (including ourselves).

    Make sure the content you post is relevant to your industry, and contains links, not just to your site, but to others as well. Otherwise the search engines know that you have made that blog just to build links to your site. Where as, if you link to somewhere else as well in each post (for example wikipedia, yahoo answers, BBC, Amazon etc), it looks better to the search engines. Plus you can always find a word or phrase you have written to use to link to one of the big sites.

    The secret to be successful in carrying out these off-site SEO methods is to be consistent.

    • Submit quality articles to article directories at least once a week.
    • Regularly produce unique content for your blog.
    • Participate regularly on Forums.

    And, if you discover that you don’t enjoy doing off site SEO, there’s always a plan B – hire us to do it for you!

  • 5 Top Tips For Link Building

    Posted By in SEO Hints and Tips With | No Comments

    Alot of the questions we get asked are normally regarded to links, and how someone can increase the number of these links. There are many myths regarding SEO For Photographers, so here we will try and answer some of the most common questions and dispel a few of the myths for websites for photographers.

    1. Links to your site need to be relevant. This is where alot of people fall down. They feel that if they run a photography site, their links should only come from other photography websites. This is wrong. Your links could come from any website, the most important thing is the page that they are coming from. Does this look to the search engines like it has some form of relevance to your site? Yes, well then good. The other important thing to consider is the anchor text (the words you click to follow the link). This also needs to be relevant to the page your linking to.

    2. MYTH – Building to many links to quick is bad! This is one of the biggest myths surrounding link building, and seems to have started from one piece of information, and grown out of all proportion. The truth is, a person sat at a computer for 8 hours a day, 5 days a week, manually building links back to their sites would not raise a red flag with any of the search engines. If you do this automatically using software, there may be issues if you don’t know what your doing.
    To explain a bit more, if this myth was true, you could wreck all your competitions websites search engine rankings. If your key word was ‘Wedding Photographer London’ and you were stuck on page 2, unable to get onto page one. You could (in theory, according to this myth) build many links to the sites on page 1, wreck their search engine results, and fly up the rankings yourself. Fortunately, Google is sensible, and knows that devious people may do this, which is why building links quickly to your site isn’t a bad thing. Also, the search engines understand that a small website may suddenly get a celebrity endorsement on Twitter, or launch a new popular product, or be in the news etc. So don’t be afraid of building links.

    3. Spread where the links are coming from. Spread your link building across a variety of sites, and type of sites. There is no point in having just 1000 links, and all of those 1000 coming from one site. Spread them about a bit, and include links from Forums, Directories, Blogs, Social Network Sites and more. This shows the search engines that you site is popular across many areas, not just one.

    4. Not all links are worth the same. The search engines do not just simply add up the number of links you have, and favour those with the highest number, instead each link has a value. Firstly, it comes down to the pagerank of the site they are coming from, then where on the page the link is. As strange as it sounds, placement of a link on a page has an effect on its worth. If the link is contained within the main text body of the page, that is worth more than one placed in a sidebar or the footer of a site. Being in the main text shows the search engines that someone has taken the time to write about that site, and include a link in the text to it. Finally, it comes down to how many outgoing links the page currently has. The more outgoing links from a page, the less each of those links is valued. Generally, you should try to place links onto pages that have less than 100 outgoing links.

    5. Don’t expect instant results. When you place a link, it could take anything between 6 and 8 weeks before the search engines find it. You then need to hope that they index it. It would only be after the page the link is on is indexed, that you will start getting some of the value from that link. There are processes that Badge Patches put in place to aid the search engines in finding these links quicker, and hope that they get indexed faster.

    Contact us for details of our full range of our SEO For Photographers packages.

  • How to Add Images to a Blog

    Posted July 2, 2012 By in Posts With Videos With | No Comments

    Images on a Blog can make it look really good, and for most photographers, its a must. Here we will breifly explain how to add images to your Blog pages.

     

    Firstly, click Posts > Add New, or Pages Add New.

    Add Images to a Photographers Website

    Adding a Blog Image

    In the screen that opens, just above the main text box, it says Upload/Insert followed by a small symbol. Like this:

    Where to click to add images

    Click anywhere it says Upload/insert

    Click either the symbol, or the words. If you hover the mouse over it, a box will open saying ‘Add Media’.

    When you click that, a new layer window will open, giving you the options to either Drag and Drop the picture in, or click to select a file to upload.

    Drag and Drop Images, or select files to upload

    If you know how to open file manager, navigate to your images, make it half a screen, and simple select and drag your chosen image over the box, then release.

    Otherwise, select choose images, file manager will open, and you can double click on your chosen image.

    Your images will then upload, and a new screen with a number of options will open.

    THIS IS THE ALTERNATIVE TEXT

    THIS IS THE CAPTION

    You can see on the image above where the caption shows up. Hover your mouse over the image, and you will see where the title appears. The alt text is hidden, but important to search engines, so put some keywords here.

    Wordpress tries to auto select the sizing of the images, and their placement. You can change this if you want to.

    When your finished, select ‘Insert into post’ and the image will appear where the cursor was when you clicked to upload images. You can then carry on writing, or add more images.

    To edit an image, go back to edit the post or page that the image is on. Click the image, and 2 symbols appear in the top left of the image. The red circle with a line through it deletes the image, and the other symbol edits the image.

    Note 1. There is a 1mb limit for the size of any files uploaded.

    Note 2. Some themes use ‘Featured Images’ to display on the front page. If you want an image to be a featured image, click the ‘featured image’ link before clicking ‘Insert into post’.

     

  • Photography Website SEO, The Basics.

    Posted By in Photographers SEO With | Comments Off on Photography Website SEO, The Basics.

    Your a photographer, you know about the shutter speed, DOF, and you may even know the difference between an EF and EF-S lens. But when it comes to your website, is it all a foreign language, and a myriad of different terms that mean absolutely nothing to you? Well read on, and we’ll explain the basic SEO principles for your website.

    Firstly, what is SEO and what does it mean and do?

    SEO stands for Search engine optimisation. It is about maximising your site, so the search engines (Google, Bing etc) know where your site should be for various search terms in the listings. SEO for photographers is pretty much the same as any other sites SEO. If you wanted to be on the first page for the search term ‘Wedding Photographer London’ you would maximise your site for that term.

    So, how do we do it, and what do we need to know?

    Lets stick with our ‘Wedding Photographer London’ keyword, that we want to do well in the search engines for. Ideally, for any page we want 3 keywords, so we’ll add ‘London Wedding Photographer’ and ‘Wedding Photography London’ in as well. This gives us our 3 keywords to start working with. From here, we can build our page, and put these keywords into the various areas.

    Depending on what browser your using, at the top of the page, maybe in the tab, it says what the page is about. For this page it says ‘Basic SEO For Photographers’. This is called the page title, and should include your main keyword.

    Next, in the address bar is the URL. This should also include another of your keywords. The URL is the bit that looks like this: http://badgespatches.com/photography-website-seo-the-basics

    Then we have the Meta Description. This is a hidden piece of code that explains what the page is about. Depending on what browser your using, you may be able to right click on a page, and have an option to ‘View Source’. This will bring up a page with alot of code, that will include an area that says ‘<meta description’ . This is read by the search engines and is sometimes used in search results as the description of your site. This should also contain a keyword.

    And finally for this section, we have the page content. This is the writing that is on your page. Ideally you want this to be about 500 to 750 words, and have a keyword density of between 0.5 and 5%. Don’t over do your keywords, as the major search engines don’t like this.

    That is a very basic view of what you need to do to your own site. We will write more posts going into greater depth about this all. If you have brought one of our websites for photographers, you can enter all the above points into your posts and pages by activating one of the SEO plugins.

    Some people suggest that SEO on your webpage is only about 20% of what you should be doing, and the other 80% is off site. Have a look at our SEO packages for some ideas of to build backlinks into your site, and you can also order a page review there, to see if your webpage is optimised enough for the search engines.,

  • How do I add and edit a page?

    Posted July 1, 2012 By in Photographers SEO With | Comments Off on How do I add and edit a page?

    A page for your site, is somewhere to place information, that you would like to be kept at the front. A page is normally used to showcase something, such as a speciality, where as a post is normally used to display recent achievements, or views.

    To explain, if your a photographer, you may have a page for Wedding Photography, but would write a post for Jack and Jill’s wedding. You can then leave your wedding page in place, and write more posts for each wedding you do.

    To add a page:

    In your websites admin panel, hover your mouse over the tab that says ‘Pages’. The menu will the flyout, giving you options for ‘All Pages’ and ‘Add New’. Click Add new.

    On the page that then loads, add your page title, and and content that you would like included in that page.

    On the right hand side of the screen, you will see a blue button that says ‘Publish’. Click this when you have finished.

    That’s it, you page is now ‘Live’.

    To edit a page:

    In your websites admin panel, hover your mouse over the tab that says ‘Pages’. The menu will the flyout, giving you options for ‘All Pages’ and ‘Add New’. Click ‘All Pages’.

    The page that loads will display a list of the pages that you have written. In that list, find the one you wish to edit. Hover your mouse over the page title, and a number of links appear below the page title. Click ‘Edit’.

    This then loads the page you saw when you wrote the page. Carry out any changes you wish to make, and then click ‘Puiblish’ again.

    The changes have now been made, and the page is now live to view.

    How do I put a link to my page in the sites menu bar?

    The menu bar appears on every page of your site. It normally includes links such as ‘Home’ ‘Contact Us’ etc. To add a link to the page you’ve just written from this bar:

    In your websites admin panel, on the left hand side, hover your mouse over the ‘Appearence’ tab. The menu flys out, and you want to click on ‘Menus’.

    This then loads the page that controls the menus. There will be a box that says ‘Pages’. In that box, find the title of the page you wish to add. Next to the title will be a small box, click in this and it will place a tick, meaning we wish to add this page.

    At the bottom of the pages menu, is a button that says ‘add to menu’, click this, and you will see the page title appear in the big right hand side.

    Click the blue ‘Save Menu’ button, and your done.

    Go to your home page and check, and it will now be there on the menu.

  • How do I change how my website looks?

    Posted By in Photographers SEO With | Comments Off on How do I change how my website looks?

    Changing the appearance of your website, is as simple as clicking a few buttons.

    The appearance of your website is controlled by pieces of software called ‘Themes’. We have already installed many of these Themes, and will now explain how you can change between them, and change the appearance of your site.

    In your admin panel for your site, on the left hand side is a tab that says ‘Appearance’, click on this.

    The screen that then loads, shows the ‘Theme’ that is currently installed at the top, and all other themes are listed below, and on subsequent pages.

    Under each available Themes, you can see 2 links, Activate and Preview.

    Activate will change the theme immediatly, so what is seen on the public view of your website is that Theme.

    Preview will open a window that shows how your website would look, should you choose to install that Theme. From the preview screen, if you like what you see, you can click in the top right corner, where it says ‘Activate Theme Name’, or click on the top left hand side, where there is a small x to close the preview screen.

    Changing Themes will only change what is ion the ‘Public’ side of your site, and do not change how your admin looks.

  • Installed Plugins

    Posted June 30, 2012 By in Photographers SEO With | Comments Off on Installed Plugins

    Here is a list of the plugins that are currently installed onto the websites. We will keep this list updated, as we add more.

    • Akismet
    • All In One SEO
    • All In One Webmaster
    • Bluetrait Event Viewer
    • BulletProof Security
    • Category Sticky Posts
    • Contact Form 7
    • E-Newsletter
    • Jetpack by WordPress.com
    • Login Lockdown
    • NextGen Gallery
    • PPinger
    • Quick Adsense
    • SEO Smart Links
    • Subpages Extended
    • TentBlogger SEO Categories
    • W3 Total cache
    • WP Mail SMTP
    • WP Stats Dashboard
    • WP Security Scan
    • WPtouch
    • XML Sitemap Feed
    • YD Recent Posts with thumbnails
    • Yet Another Related Posts Plugin

    If there is a plugin that you would like to use, that isn’t on the list, then please do contact us. As long as it doesn’t interfere with the other plugins, and would of benefit, we would normally install it for you.

    All of these plugins are controlled in the admin panel of your website. You can turn them on or off, and configure how they work. If you have any questions, please do not hesitate to raise a support ticket.

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