Not all backlinks are good

If you have too many bad links for your site can not only lower your site’s importance in the page rankings of search engines it can also encourage some search engines like Lycos, Yahoo and Google to permanently remove your site from their search engine ranking pages. This is something you do not want to happen.

Normally the more links you have on your web page, the more Google and other search engines will love you and try to boost your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity. This is why it is always essential to monitor the people who are linking to you. If their links are broken they will be damaging your site. Google, the grand master of this ranking methodology, often penalizes sites that provide links to links that serve no purpose or that is broken. This leads to a potentially very dangerous situation because you have no real control over what sites choose to link to yours unless your website is a blog in which case you can banish links from being attached to your site (Trackbacks and Pingbacks).
The drag is that the more popular your site is the more links you are going to have and the more time you are going to be spending checking to make sure that the links are operative.

There is a quick way to see if sites that are linked to your site are active. On Google download the Google toolbar and do a search on the site. If the site’s link is broken it will not be green in color on a sliding green scale that is pictured on the toolbar. If they are gray get rid of them, as these sites are just dead weight in terms of links and probably already affecting your searchability on the Internet.

A few tips:

  • Have no more than 100 links on each page of your site (Internal and external links)
  • Do not link from your website to ‘Bad Neighbourhoods’ (Link Farms, Porn etc).
  • Check your outgoing links once a month to make sure they still work.
  • Have a Google webmasters account to check incoming links.
  • If you have incoming links from somewhere you don’t want, email the website owner and ask them to remove.
  • Avoid incoming links from Porn sites, Link Farms etc.

Building links is something many photographers struggle with. For the best in Photographers SEO, contact us today, and we can help build and implement a strategic link building programme that is search engine friendly and tried and tested.

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